Kotler defines packaging as “ all the activities of designing and producing the container for a product.” Packaging can be defined as the wrapping material around a consumer item that serves to contain, identity, describe, protect, display, promote, and otherwise make the product marketable and keep it clean.
What is the role of packaging?
The role of packaging is protection, containment, safety and display. A major funcion of packaging is the communication of the product. A package must communicate what it sells. The use of unambiguous, readily understood symbols on the package is essential. symbols on the distribution If the products are selling through retail stores, the packaging designs should create desire, catch the browsers attention and inspire confidence.
Below is a very smart CD packaging design
Some Good packaging design:
Who do you consider to be a good packaging designer?
Good packaging designer should always focus on the customers main requirements and be full of creativity. There are examples of Japanese designer Kenya Hara’. This series of design is an attempt to include in modern mass-produced objects the charm or magical element of strong spirts.
The flavor of lwafune rice, grown in Niigata Prefecture, rivals that of Minami Uwonuma rice, which ranks among the best in Janpan. The lwafune brand symbolies the spirituality of the Janpanese culture.
The design of the bottle for “Hakkin Sake”, seems to be a mirror, which disappears into its environment.
What is a carbon footprint?
The flavor of lwafune rice, grown in Niigata Prefecture, rivals that of Minami Uwonuma rice, which ranks among the best in Janpan. The lwafune brand symbolies the spirituality of the Janpanese culture.
The design of the bottle for “Hakkin Sake”, seems to be a mirror, which disappears into its environment.
What is a carbon footprint?
The carbon footprint is the total amount of greenhouse gases produced to directly and indirectly support human activities, usually expressed in equivalent tons of CO2.
Your carbon footprint is the sum of all emissions of CO2, which were induced by your activities in a given time frame. Usually a carbon footprint is calculated for the time period of a year.
What is green packaging?
Green packaging also know as sustainable packaging is the development and use of packaging which results in improved sustainability. The goal of green packaging is to improve the long term viability and quality of life for humans and the longevity of natural ecosystems.
We all know that product packaging is a largely unnecessary source of waste. But this problem may still become a surprise. Packaging that is designed for multiple uses is a solution that can both add value to products and help reduce their environmental footprint. For example, the Y water packaging design got a great attention of just this sort of dual use packaging. The organic children’s beverage is packaged in 4-lobed botttles that interlock with natural rubber connectors to become a building set when empty. And when no longer in use, the bottles can be recycled.
Below are other examples of green design packaging.
Below are other examples of green design packaging.
What is traffic light labeling?
A traffic light rating system is a system for simply indicating the status of a variable using the familiar red, amber (yellow) or green of traffic lights. A growing number of supermarkets and food manufacturers are using traffic light colours on the labels of some products to help you make your choice. For example, green means the food is low in that nutrient. The more green lights, the healthier the choice.
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