1. Designers need enthusiasm and passion.
Education at the university cannot teach you about design, it will only be able to guide you in the right direction, the rest is up to yourself in your approach towards learning and discovering what design is about, and what it is capable of. The more interests you show and time spent on self-study the more rewarding it will be. Enthusiasm, curiosity, passion and conviction are the key components in becoming a good designer.
2. Time management is crucial for a designer.
In an ideal world, work should be organised and completed well in advance of the deadline, but this is not an idea world so the best you can do is to manage your time in the best possible way to complete the work at hand on time. Using a plan and following it through will benefit both yourself as a designer and your clients. You can start new projects and work as soon as you have completed the previous project so this will save yourself some valuable time. Lagging and dragging your feet will help no-one so always plan and prepare.
3. The importance of self-study.
It is not the job of the lecturers or the university to teach the students they are there to guide them, but the job of the students themselves. You can only learn so much from another person, if you ever want to understand and improve your skills, your knowledge, or your abilities you will only succeed through self-teachings. There are numerous ways to teach yourself a new skill but it all comes down to self-perseverance, commitment, and hard work.
4. Designers need to take more social responsibility
In the new age of design, designers have a greater responsibility towards social, political, ethical and psychological issues. This was never the case before, but now it is becoming apparent designers have the responsibility in what they are broadcasting through their work, what kind of messages are they communicating to the people. If the work you are undertaking has implications of being misleading, or falsification then as a designer you should speak up and change, alter, or even scrap the design. Basically if it has a negative effect on our society then designer should think hard about what to do to reverse those effects. If it means sacrificing the work completely then so be it.
5. Take people as the foremost
What is good design for the market?
After learning about critical reflection I believe design is not about new techniques or expanding the market but rather about peoples’ values. Seldom do designers begins a project by thinking about the people first about their needs or their desires. So by placing people first when you are designing will give you a more intimate and accurate account of what people really seeks in life. Therefore putting people first I believe is the most important factor when designing.
6. Communication, communication, communication…
The purpose of graphic design and visual communications (terms that are interchangeable) is to make it as quick and easy as possible for people to receive that information. With everyone in such a hurry, you have only fractions of a second to grab someone’s attention and get your message across. Knowing how to do this effectively is what makes graphic design so important and exciting. It is important because fortunes are made and lost on effective or ineffective graphic design. It is exciting because your design could be the one that grabs everyone’s attention.
7. Stay calm
When you are learning about critical reflection, there will always be times you will stray from your target. So at that difficult moment you need to stay calm and refocus on your primary objective. Look into the problem to find the key, and then you can reapply yourself and complete your task.
8. Design must be creative and plausible
Good designs should have many features but a great design should be creative and full of imagination yet still possible to make it into reality. There is no point in thinking up the wildest and most wonderful designs but if it is impossible to complete then it becomes a useless design.
9. Sharing experiences and success.
Sharing our work as designers will help each other into raising our own standards. If I were to share some techniques with another designer that can help him to understand a little more about design then it will make me happy.
10. Move with the times.
Designers should not be sitting in an office trying to draw pictures and posters, designers have to embrace their surroundings and society and the flow of the world. After learning about critical reflection I began to move into areas I have previously untouched, such as motion graphics and trends, way findings, CSR and so on . I believe designers need to be out in the open world and experience what the people are doing things that can impact their lives directly and indirectly. If the designer can do this and learn from these experiences it will for sure improve their views on designing and their understanding of trends and possibly the future.
2010年4月13日星期二
2010年4月8日星期四
Task 8.1 Sustainable design
Lets discuss what is sustainability first, it is where one thing that can be reused over and over again, or where something that has a very long lifespan or long product life. So what is design, it is creating an object or a system, usually done by designers, it can be 2D, or 3D it can range from clothing to advertisement, product or services. Now put the two together to form sustainable design. In theory it is to create something that will last longer, or that can be used over and over again. I think it is more than that; sustainable design is to create something that can last for a long time and can be reused, but also helps to protect our planet.
It may sound very bold or even ridiculous, how can one thing help protect our planet, how can creating something so small and insignificant be a help at all in protecting our vast planet. Simple, because sustainable design is to create a product that is based on renewable materials and long life cycle. They are formed through the basic single emotion of helping the environment. They must be reusable, made of recycled or renewable materials, they must not emit any harmful substances into the environment, and even the energy used to produce these products or services must ideally come from renewable resources. When you add all these factors together then you can begin to see how one small object can start to protect our dying planet.
Our planet, Earth, is in danger of losing many of its natural resources due to carelessness and misuses. To counteract or slow down the effects pollution to the environment and depletion of resources we must act quickly and collectively, that is why sustainable design is crucial to this movement, as it can be done on a massive scale. For example by creating an improved everyday household item that will last twice as long as an ordinary item will automatically reduce wastage or rubbish by half, which will lengthen the time it takes people to fill landfill sites. Now we know what sustainable design is, but do we know how it is done, or what makes a good sustainable product.
Creating sustainable designs is by no means easy it is in fact extremely difficult. To truly make a good sustainable product the designer must first satisfy three critical points in order to design a sustainable product, environmental, social, and financial sustainability. Designers will first look closely at these three factors and how to satisfy them to create a new and improved product. Social sustainability is to satisfy the users’ requirements; it also means to protect the mental and physical wellbeing of the user. Environmental sustainability is to protect the environment, create new ways of producing and manufacturing such as using renewable resources like solar, or wind power. Financial sustainability is not to threaten the financial wellbeing of its users, and maximising the profits by minimising resource consumptions.
Designers are taking the initiative on starting at the forefront of this green campaign, designers are here to educate people about ways that can help our planet through adverts; products; services; and many other forms of communication. Designers are gathering in numbers to try to accomplish this monumental task, not only are they trying to educate they are also trying to invent new improved sustainable products right across the market, from clothing to cars; kitchen utensils to stationary. Anything and everything are being remodelled in this effort of saving our planet.
At the moment this campaign has yet to reach maturity as there are numerous difficulties and obstacles, such as cost; resources; support; and knowledge. When they are overcome one by one then designers will know that we have reached the goal of helping to save our planet.
If I were to tackle a project on sustainable design, then how would I start? I would first look closely at the product that I have chosen to see where I will be able to make it sustainable, it will not be on the surface type thinking but an in-depth study of the particular product. It will have to fulfil the three critical criteria of making a product sustainable. To help I would look at one of the guidelines that is available to sustainable designers such as; eco-indicator 99; simapro; and solidworks sustainability xpress. Then figure out which part of the product would really make it sustainable, it may be the material, the reusability, the disposable factor, or the distribution factor.
As you can imagine the difficulties designers and manufacturers are faced with is colossal, they are not only battling the consumers but also society itself, the trends of consumers are very hard to change or persuade, once they have been nurtured into a buying pattern it is extremely difficult to get them to change. The comfort zone that is defined by the financial outlay of the consumers on the items they purchase and the location they purchased from also plays a big part in consumer buying behaviour.
Furthermore in our current difficult financial climate, very few people will be willing to pay extra for an item with the same functionality as the ones they have become accustomed to, even if the new product can help protect the environment, but we cannot be brushed aside or ignored, as we will have to continue to push, communicate, and educate the people until they realise it is also their responsibility to help save our planet. There will always be a few people that will pay that little extra if it means helping our planet but that is not enough, actually it falls very short of the commitment required in order to change our ways which have caused all this destruction to our planet at the first place.
There are currently very few sustainable products available to the consumers; they are generally energy packages or recycling methods. But there are some companies already established like the clothes makers Nau of Portland, USA, a specialist in eco-fashion, they use materials that are more sustainable. The introduction of the reusable shopping bag by Asda in 2009, where they made it clear if you damage the reusable shopping bag then they will replace it free of charge. It was an outstanding effort to try helping the environment to ease the amount of plastic wastage. There is also “Milliken & Company” a textile company specialises in sustainable materials and reuse of old materials such as carpets; “TerraCycle” a company that takes unwanted waste from the consumers and turns them into new colourful accessories.
I found some new developments of sustainable designs that are beginning to penetrate our everyday living.
NoMix Toilets Separate Waste, Are Super Eco-Friendly
Karim Rashid Univeils Beautiful Energy Efficient " Trex" Lamps
Designer Karim Rashid just unveiled a beautiful new modular lighting system that continues his trek along the path towards greener designs. Dubbed ‘Trex’, the lamp has a soft and stunning aesthetic and utilizes efficient, eco-friendly circline fluorescent bulbs. Perfect as a stand-alone light or dazzling as a clustered constellation, the flexibility of these pieces can add out-of-this-world ambiance to any space.
Seek Rotary Faucet Lets You Dial Down Wasted Waster
Designer Eun Ji Byeon has come up with a new way to conserve water when washing our hands. Far more thoughtful than those pressure-packed push button faucets, the Dial is a stylish polished metal design that gives a nod to old-school rotary phones. Depending on your water needs, all you have to do is turn the dial to 5, 10, 15 seconds or more to manage the flow, and tad-dah! A successful connection to increased eco-consciousness!
These are just a few of the designs I saw, this is just the beginning and it is clearly a working progress towards our goal. I believe it is a difficult task but one that is crucial and critical in helping to save our planet, we as designers must continue to create new sustainable designs and pass on the message to the people, we need to communicate as a group that if we pull together we can accomplish anything, we shall prevail.
It may sound very bold or even ridiculous, how can one thing help protect our planet, how can creating something so small and insignificant be a help at all in protecting our vast planet. Simple, because sustainable design is to create a product that is based on renewable materials and long life cycle. They are formed through the basic single emotion of helping the environment. They must be reusable, made of recycled or renewable materials, they must not emit any harmful substances into the environment, and even the energy used to produce these products or services must ideally come from renewable resources. When you add all these factors together then you can begin to see how one small object can start to protect our dying planet.
Our planet, Earth, is in danger of losing many of its natural resources due to carelessness and misuses. To counteract or slow down the effects pollution to the environment and depletion of resources we must act quickly and collectively, that is why sustainable design is crucial to this movement, as it can be done on a massive scale. For example by creating an improved everyday household item that will last twice as long as an ordinary item will automatically reduce wastage or rubbish by half, which will lengthen the time it takes people to fill landfill sites. Now we know what sustainable design is, but do we know how it is done, or what makes a good sustainable product.
Creating sustainable designs is by no means easy it is in fact extremely difficult. To truly make a good sustainable product the designer must first satisfy three critical points in order to design a sustainable product, environmental, social, and financial sustainability. Designers will first look closely at these three factors and how to satisfy them to create a new and improved product. Social sustainability is to satisfy the users’ requirements; it also means to protect the mental and physical wellbeing of the user. Environmental sustainability is to protect the environment, create new ways of producing and manufacturing such as using renewable resources like solar, or wind power. Financial sustainability is not to threaten the financial wellbeing of its users, and maximising the profits by minimising resource consumptions.
Designers are taking the initiative on starting at the forefront of this green campaign, designers are here to educate people about ways that can help our planet through adverts; products; services; and many other forms of communication. Designers are gathering in numbers to try to accomplish this monumental task, not only are they trying to educate they are also trying to invent new improved sustainable products right across the market, from clothing to cars; kitchen utensils to stationary. Anything and everything are being remodelled in this effort of saving our planet.
At the moment this campaign has yet to reach maturity as there are numerous difficulties and obstacles, such as cost; resources; support; and knowledge. When they are overcome one by one then designers will know that we have reached the goal of helping to save our planet.
If I were to tackle a project on sustainable design, then how would I start? I would first look closely at the product that I have chosen to see where I will be able to make it sustainable, it will not be on the surface type thinking but an in-depth study of the particular product. It will have to fulfil the three critical criteria of making a product sustainable. To help I would look at one of the guidelines that is available to sustainable designers such as; eco-indicator 99; simapro; and solidworks sustainability xpress. Then figure out which part of the product would really make it sustainable, it may be the material, the reusability, the disposable factor, or the distribution factor.
As you can imagine the difficulties designers and manufacturers are faced with is colossal, they are not only battling the consumers but also society itself, the trends of consumers are very hard to change or persuade, once they have been nurtured into a buying pattern it is extremely difficult to get them to change. The comfort zone that is defined by the financial outlay of the consumers on the items they purchase and the location they purchased from also plays a big part in consumer buying behaviour.
Furthermore in our current difficult financial climate, very few people will be willing to pay extra for an item with the same functionality as the ones they have become accustomed to, even if the new product can help protect the environment, but we cannot be brushed aside or ignored, as we will have to continue to push, communicate, and educate the people until they realise it is also their responsibility to help save our planet. There will always be a few people that will pay that little extra if it means helping our planet but that is not enough, actually it falls very short of the commitment required in order to change our ways which have caused all this destruction to our planet at the first place.
There are currently very few sustainable products available to the consumers; they are generally energy packages or recycling methods. But there are some companies already established like the clothes makers Nau of Portland, USA, a specialist in eco-fashion, they use materials that are more sustainable. The introduction of the reusable shopping bag by Asda in 2009, where they made it clear if you damage the reusable shopping bag then they will replace it free of charge. It was an outstanding effort to try helping the environment to ease the amount of plastic wastage. There is also “Milliken & Company” a textile company specialises in sustainable materials and reuse of old materials such as carpets; “TerraCycle” a company that takes unwanted waste from the consumers and turns them into new colourful accessories.
I found some new developments of sustainable designs that are beginning to penetrate our everyday living.
NoMix Toilets Separate Waste, Are Super Eco-Friendly
Karim Rashid Univeils Beautiful Energy Efficient " Trex" Lamps
Designer Karim Rashid just unveiled a beautiful new modular lighting system that continues his trek along the path towards greener designs. Dubbed ‘Trex’, the lamp has a soft and stunning aesthetic and utilizes efficient, eco-friendly circline fluorescent bulbs. Perfect as a stand-alone light or dazzling as a clustered constellation, the flexibility of these pieces can add out-of-this-world ambiance to any space.
Seek Rotary Faucet Lets You Dial Down Wasted Waster
Designer Eun Ji Byeon has come up with a new way to conserve water when washing our hands. Far more thoughtful than those pressure-packed push button faucets, the Dial is a stylish polished metal design that gives a nod to old-school rotary phones. Depending on your water needs, all you have to do is turn the dial to 5, 10, 15 seconds or more to manage the flow, and tad-dah! A successful connection to increased eco-consciousness!
These are just a few of the designs I saw, this is just the beginning and it is clearly a working progress towards our goal. I believe it is a difficult task but one that is crucial and critical in helping to save our planet, we as designers must continue to create new sustainable designs and pass on the message to the people, we need to communicate as a group that if we pull together we can accomplish anything, we shall prevail.
2010年3月27日星期六
Task 7 Thou shalt not advertise...
The role of advertising
Advertising is a form of communication that used to attract attention of prospective customers to a business or its products or services.
Advertisement has been called “ the voice of business”, for it make people know the things they need and to make them want to buy these things, and It tells what products or services are on the market and how they can be obtained. It can also lower the prices of products by creating the mass production. Mass production lowers the costs of manufacturing and then the manufacturer can lower the selling prices. As a result, customers will buy the products at cheap prices.
The more effective an advertising campaign, the more the customers it draws. Creativity plays an important role in adverting. As the DDB creative director and the father of modern advertising Bernbach believed: “ Nobody counts the number of ads you run; they just remember the impression you make.” This puts a strong emphasis on creativity and individualism which can be seen in some of Bernbach more famous adverts such as the “ Think Small” campaign for the Volkswagen Beetle.
The ethics of advertising
Though many benefits are achieved through advertisements, the ad message seems to become more exaggerated. It claims more and more unbelievable benefits. The customer finds many advertisements as false, deceptive or misleading. For example, The advertisement of PriyaGold orange juice mislead to think that packed/preserved orange juice is better than water. This kind of commercials is harmful to their business for customers won’t buy their services or products again and develop an aversion to every other product of the company.
In my point of view, an advertisement should communicate with real information to the customers. To gain positive effect the adverts itself should be based on purity and shy away from negative thinking or destructive demonstrations.
While the public claim that advertisement is not telling the truth about their services or product. But sometimes ethics in advertising is subtle, almost never black and white.The purpose of an advertisement is to put the clients in the best position. The ads want to make a good first impression,but different people react different. Take Nike's 2000 Olympic game commercial for example. This ad received over 2,000 complaints. The ad received so many complaints that NBC had elected to discontinue airing this ad during the Olympic broadcasts. Some people claim it was too scary to watch, especially for kids who enjoy watching the Olympics. Some think the ad was very creative and enjoyed it and many others do not care for it at all. What’s your opinion of this commercial? Same problem happened in the Xbox “ life is short, play more” commercial campaign.
A lot of people question the ethics of selling consumers things they do not need. Which means we shouldn’t have the things we don’t need but want anyway. Advertising lives where reason meets desire. It is not just about the things we buy but also about how we feel about things. That’s what makes it interesting.
Good advertising and bad
I believe a good advertisement should first satisfy the pre-condition of communicating with the right information and increase sales. It doesn’t matter how creative or extravagant the advertisement are, if they do not help improve sale figure then they are not good advertisement. As David Ogilvy said: “ I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative’. I want you to find it so interesting that you buy the product.”
Advertising is a form of communication that used to attract attention of prospective customers to a business or its products or services.
Advertisement has been called “ the voice of business”, for it make people know the things they need and to make them want to buy these things, and It tells what products or services are on the market and how they can be obtained. It can also lower the prices of products by creating the mass production. Mass production lowers the costs of manufacturing and then the manufacturer can lower the selling prices. As a result, customers will buy the products at cheap prices.
The more effective an advertising campaign, the more the customers it draws. Creativity plays an important role in adverting. As the DDB creative director and the father of modern advertising Bernbach believed: “ Nobody counts the number of ads you run; they just remember the impression you make.” This puts a strong emphasis on creativity and individualism which can be seen in some of Bernbach more famous adverts such as the “ Think Small” campaign for the Volkswagen Beetle.
The ethics of advertising
Though many benefits are achieved through advertisements, the ad message seems to become more exaggerated. It claims more and more unbelievable benefits. The customer finds many advertisements as false, deceptive or misleading. For example, The advertisement of PriyaGold orange juice mislead to think that packed/preserved orange juice is better than water. This kind of commercials is harmful to their business for customers won’t buy their services or products again and develop an aversion to every other product of the company.
In my point of view, an advertisement should communicate with real information to the customers. To gain positive effect the adverts itself should be based on purity and shy away from negative thinking or destructive demonstrations.
While the public claim that advertisement is not telling the truth about their services or product. But sometimes ethics in advertising is subtle, almost never black and white.The purpose of an advertisement is to put the clients in the best position. The ads want to make a good first impression,but different people react different. Take Nike's 2000 Olympic game commercial for example. This ad received over 2,000 complaints. The ad received so many complaints that NBC had elected to discontinue airing this ad during the Olympic broadcasts. Some people claim it was too scary to watch, especially for kids who enjoy watching the Olympics. Some think the ad was very creative and enjoyed it and many others do not care for it at all. What’s your opinion of this commercial? Same problem happened in the Xbox “ life is short, play more” commercial campaign.
A lot of people question the ethics of selling consumers things they do not need. Which means we shouldn’t have the things we don’t need but want anyway. Advertising lives where reason meets desire. It is not just about the things we buy but also about how we feel about things. That’s what makes it interesting.
Good advertising and bad
I believe a good advertisement should first satisfy the pre-condition of communicating with the right information and increase sales. It doesn’t matter how creative or extravagant the advertisement are, if they do not help improve sale figure then they are not good advertisement. As David Ogilvy said: “ I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative’. I want you to find it so interesting that you buy the product.”
2010年3月26日星期五
Task 6 Product packaging
Kotler defines packaging as “ all the activities of designing and producing the container for a product.” Packaging can be defined as the wrapping material around a consumer item that serves to contain, identity, describe, protect, display, promote, and otherwise make the product marketable and keep it clean.
What is the role of packaging?
The role of packaging is protection, containment, safety and display. A major funcion of packaging is the communication of the product. A package must communicate what it sells. The use of unambiguous, readily understood symbols on the package is essential. symbols on the distribution If the products are selling through retail stores, the packaging designs should create desire, catch the browsers attention and inspire confidence.
Below is a very smart CD packaging design
Some Good packaging design:
Who do you consider to be a good packaging designer?
Good packaging designer should always focus on the customers main requirements and be full of creativity. There are examples of Japanese designer Kenya Hara’. This series of design is an attempt to include in modern mass-produced objects the charm or magical element of strong spirts.
The flavor of lwafune rice, grown in Niigata Prefecture, rivals that of Minami Uwonuma rice, which ranks among the best in Janpan. The lwafune brand symbolies the spirituality of the Janpanese culture.
The design of the bottle for “Hakkin Sake”, seems to be a mirror, which disappears into its environment.
What is a carbon footprint?
The flavor of lwafune rice, grown in Niigata Prefecture, rivals that of Minami Uwonuma rice, which ranks among the best in Janpan. The lwafune brand symbolies the spirituality of the Janpanese culture.
The design of the bottle for “Hakkin Sake”, seems to be a mirror, which disappears into its environment.
What is a carbon footprint?
The carbon footprint is the total amount of greenhouse gases produced to directly and indirectly support human activities, usually expressed in equivalent tons of CO2.
Your carbon footprint is the sum of all emissions of CO2, which were induced by your activities in a given time frame. Usually a carbon footprint is calculated for the time period of a year.
What is green packaging?
Green packaging also know as sustainable packaging is the development and use of packaging which results in improved sustainability. The goal of green packaging is to improve the long term viability and quality of life for humans and the longevity of natural ecosystems.
We all know that product packaging is a largely unnecessary source of waste. But this problem may still become a surprise. Packaging that is designed for multiple uses is a solution that can both add value to products and help reduce their environmental footprint. For example, the Y water packaging design got a great attention of just this sort of dual use packaging. The organic children’s beverage is packaged in 4-lobed botttles that interlock with natural rubber connectors to become a building set when empty. And when no longer in use, the bottles can be recycled.
Below are other examples of green design packaging.
Below are other examples of green design packaging.
What is traffic light labeling?
A traffic light rating system is a system for simply indicating the status of a variable using the familiar red, amber (yellow) or green of traffic lights. A growing number of supermarkets and food manufacturers are using traffic light colours on the labels of some products to help you make your choice. For example, green means the food is low in that nutrient. The more green lights, the healthier the choice.
2010年3月4日星期四
Task 5 Responsible design
Jonathan Barnbrook
The increased awareness of the responsibilities of design made me want to talk to one person in particular: Jonathan Barnbrook, who is not only famous for his font design but also been active in this responsible field with its strong views on corporate culture, consumerism, war and international politics. He works in both commercial and non-commercial spheres.
The increased awareness of the responsibilities of design made me want to talk to one person in particular: Jonathan Barnbrook, who is not only famous for his font design but also been active in this responsible field with its strong views on corporate culture, consumerism, war and international politics. He works in both commercial and non-commercial spheres.
Since 1990, Barnbrook has produced a wide range of innovative graphic work,from print design to corporate identity, magazine work to typeface, industrial design to CD covers. Barnbrook’s work always deeply thougt- provoking.
In Barnbrook’s point of view, graphic design can’t last for a very long time, it is better to create something which relates to what people are currently thinking about. In his work, he try and comment on those social and political issues in a more reflective way, rather than “shouting” trying to be a litter more humanitarian and reflective.
This is a project completed for a South Korean magazine called: North Korea – Building a brand. The project not only criticizes the regime, it also talks about ideas of freedom and the power individuals have over dictatorships.
"Detail of Disneyland” finished in 2004 by Jonathan Barnbrook. Like Disneyland, North Korea is a contained fabricated geographic fantasy. They are both very expensive to get into.
These image was part of Barnbrook’s “ Tomorrow’s Truth” exhibition at the Seoul Arts Centre in 2004.
In this poster, Barnbrook entered in the Barcode as a mustache in Bush’s face. Bush is ironically seen as a Hitler for the modern age.
Friendly fire exhibition:
Barnbrook also did a Japanese version for Adbusters’ Buy-Nothing-Day commercial. This is an event which is held once a year encouraging people not to shop and to think a little about what the values are, of a society that regards consumerism as so important.
No more Dog Poo
The small Swiss town of La Chaux-de-fonds has many dog lovers. With a population of just 37,000 people, there are as many as 2,000 dogs that excrete about 600 kilograms of dog feces every day. To improve this circus, the authorities and the art school have launched a “ Dogs Mess Eradication Project” this year – enriching the town with different coloured, 3D dog signs that indicate clearly if it’s a no-go zone for pets or not.
Some postercards and booklets for the “Dogs Mess Eradication Proect”
A no dog’s zone with many red dog shaped objects.
I have also found a campaign created by Volkswagen called “ The fun Theory”
This is a series of experiments, captured on video, to find out if making the world more fun can improve people’s behavior.
2010年2月22日星期一
TASK 4 Corporate social responsibility (CSR)
While there is no universal definition of corporate social responsibility, it generally refers to how business aligns their values and behaviour with the expectations and the needs of people. The terms of People enclose the company’s stakeholders, employees, business partners, customers, investors, suppliers and vendors, the government and the community. Increasingly, stakeholders expect that companies should be more environmentally and socially responsible in dealing with their business. Depending on the organizations risk profile, globalization and maturity, CSR may include some or all of the following elements.
Because of the rapidly changing business world, if a company wants to increase their ability to manage their profits and to increase the reputation of their brands, they have to become socially responsible. How a company relates with its employees, communities and the workplace can greatly contribute to the sustainability of its business success.
To achieve a good CSR, companies need to think two aspects of their operations. First, the quality of their management. Second, the quality and quantity of their impact on society in different fields. HSBC Bank (China) did very good in this side. CSR is critical to HSBC’s long-term success in China. CSR in HSBC is not only about charitable donations, the environment or society, but also about making decisions that maintain the right balance between the environment, society and the Bank’s business. HSBC China is emphasis on education, the environmental protection and support of local communities. To cite an instance, in 2008, HSBC launched the Consumer Education Program. It consists of a series of booklets and a public website to promote financial literacy. It also launched many Economics Forums for the public in China. HSBC supports a number of environment projects in china as well. Such as Yangtze River Delta Carbon Dioxide Emission Reduction Research, Ethical Banking, Energy-saving Campaign, Supporting Green Cities and so on.
As a designer, I will use the environmentally friendly materials to do my design and also I will do some campaign about social responsibility to arise people’s awareness about environmental protection and other crucial social issues.
Ethics
Transparency
Environment [IIA environment page]
Health & Safety
Transparency
Environment [IIA environment page]
Health & Safety
Corporate Governance
Human Rights
Community Investment
Human Rights
Community Investment
Because of the rapidly changing business world, if a company wants to increase their ability to manage their profits and to increase the reputation of their brands, they have to become socially responsible. How a company relates with its employees, communities and the workplace can greatly contribute to the sustainability of its business success.
To achieve a good CSR, companies need to think two aspects of their operations. First, the quality of their management. Second, the quality and quantity of their impact on society in different fields. HSBC Bank (China) did very good in this side. CSR is critical to HSBC’s long-term success in China. CSR in HSBC is not only about charitable donations, the environment or society, but also about making decisions that maintain the right balance between the environment, society and the Bank’s business. HSBC China is emphasis on education, the environmental protection and support of local communities. To cite an instance, in 2008, HSBC launched the Consumer Education Program. It consists of a series of booklets and a public website to promote financial literacy. It also launched many Economics Forums for the public in China. HSBC supports a number of environment projects in china as well. Such as Yangtze River Delta Carbon Dioxide Emission Reduction Research, Ethical Banking, Energy-saving Campaign, Supporting Green Cities and so on. As a designer, I will use the environmentally friendly materials to do my design and also I will do some campaign about social responsibility to arise people’s awareness about environmental protection and other crucial social issues.
2010年2月20日星期六
Task 3 Motion graphic
1. Some popular trends in motion graphic
I have always loved motion graphics and animation. I am also sure many of web and graphic designers do too. Motion graphics combine the languages of film and graphic design. This can be accomplished by incorporating a number of different elements such as 2d and 3d animation, video, film, typographic, illustration, photography, music and so on. There are different trends in motion graphic. I thought I’d take a look at some of the recent design trends, which interested me most in motion graphics world. Typography Animation
Using typography as an element to design seems to be an increasing trend these years. Blow is an interesting music video designed by Kris Moyes one of the most exciting animator.
Many designers try to have their designs stand out from the crowd. This last couple of years is companies that are trying to extend their brand by using lots of motion graphics to present their logo.
Take a look at some groups that use motion graphics to showcase their logo.
Handwriting/Paper play
It is may be one of the most popular trends of the last few years. Stepping away from computer and draw something or play with items is really awesome. It also gives the work a more personal touch.
The animation I chose are coming from the campaign Want2Bsqure. The creative agency Attik developed the whole campaign.
Stop motion
Have you ever drawn images in the corners of a book? Drawing images slightly differently from one page to the next and then flipping through then to make the images moving. This is the key of animation- incremental changes to drawings or objects, creating movement. Stop motion animation do this in its own special way. It let the object appear to move on its own and create the illusion of movement when the series of frames is played as a continuous sequence.
Stop motion isn’t something new. Just recently there seems to be an increasing use of it.
3D animation with footage
The technique connects the line of motion graphics and visual effects. It looks like a visual mash-up of real life, real people and images that helps people to imagine what the world would be like if they have the product/service.
2. Great designer in motion graphic industry
It is very hard to say who is the pioneer in motion graphic field. The industry nowadays are greatly diverse, different designers have its own personal style. But recently I am very interested in Kris Moyes projects. Kris’ work is some of the most exciting moving image out there. His style is easy to recognized: Intensely colourful animations, striped-back, raw puppets, hand-draw flying items… His music video for Beck’s “Youthless” is a good example. “Youthless” is full of details and wonderful Beck characters. Kris’ unique style and Beck’s music seem like a perfect match.
There is a TV commercial Kris did for Honda Jazz.
3.The future
Motion graphic are now widely spread in various fields such as TV, Internet, the forms of entertainment like CD/DVD, movie, video games and so on. Graphic designers are already being called on to produce interactive user interfaces of all kinds. Design the visuals to be accompanied with video and sound effect is strongly required. From developing static images to motion graphics has already started. Designers need to prepare for the future remains.
2010年2月9日星期二
Tast 2 Wayfinding design: Umeda Clinic, Tokyo and Katta Hospital,Tokyo
The environment sign system of Umeda Clinic and Katta Hospital were designed by Kenya Hara, a Japanese designer in 1996 and 2002.
Umeda Clinic, Tokyo
The Umeda Clinic in Tokyo is a hospital specializing in obstetrics and gynecology.
The most distinguishing characteristic of the design is the material: cotton cloth. First of all, because the childbearing is not an illness and the maternity hospital should not give the impression like other polyclinic hospital. The designers aimed to create a soft, gentle feelings rather than a cold and tension atmosphere. Another important element is the signage is washable. This kind of design conveys to both patients and visitors as: We choose the white cotton cloth specially because we always do the cleaning. Our hospital is the cleanest one. For the women who spend time before and during childbirth, it dose shows a token of respect and understanding. Thirdly, using cotton cloth as the basic design material allows people to feel the material as to feel how gentle the hospital is.
Each washable sign has two backups and allows for about 400 times launderings. This washable signage will maintain its cleanliness for ten years.
Katta Hospital,Tokyo
The innovative design of the wayfinding system in Katta Hospital is the signs with large arrows and clear Japanese text are inlaid on the floor as well as on the wall. It solved a problem as the painting characters on the floor would probably peel off because the friction of footwear.
The wayshowing arrows not only show a direction but also tell the distance. The length of the arrow stem indicates the distance to the target. An arrow outside a door has no stem at all.
While the large number of the hospitals avoid red colour, most of the signs in Umeda Clinic are in red. It is not a bad idea for showing cleanliness and attention through the hospital.
A red cross with inlaid white directional signs marks the intersection of the building stand out very well, nobody will ignore the signage.
Signage in hospitals always serves a broad constituency including patients, visitors and staff. These groups have different needs and different wayfinding abilities. Both the two hospitals wayfinding design satisfy the need of customers and achieve hospital’s purpose.
References:
Per Mollerup (2005) Wayshowing: A guide to environmental signage principles&practices
Craig M.Berger (2005) Wayfinding: Designing and Implementing Graphic Navigational Systems
http://www.ndc.co.jp/hara/home_e/index.html
Umeda Clinic, Tokyo
The Umeda Clinic in Tokyo is a hospital specializing in obstetrics and gynecology.
The most distinguishing characteristic of the design is the material: cotton cloth. First of all, because the childbearing is not an illness and the maternity hospital should not give the impression like other polyclinic hospital. The designers aimed to create a soft, gentle feelings rather than a cold and tension atmosphere. Another important element is the signage is washable. This kind of design conveys to both patients and visitors as: We choose the white cotton cloth specially because we always do the cleaning. Our hospital is the cleanest one. For the women who spend time before and during childbirth, it dose shows a token of respect and understanding. Thirdly, using cotton cloth as the basic design material allows people to feel the material as to feel how gentle the hospital is.
Each washable sign has two backups and allows for about 400 times launderings. This washable signage will maintain its cleanliness for ten years.
Katta Hospital,Tokyo
The innovative design of the wayfinding system in Katta Hospital is the signs with large arrows and clear Japanese text are inlaid on the floor as well as on the wall. It solved a problem as the painting characters on the floor would probably peel off because the friction of footwear.
The wayshowing arrows not only show a direction but also tell the distance. The length of the arrow stem indicates the distance to the target. An arrow outside a door has no stem at all.
While the large number of the hospitals avoid red colour, most of the signs in Umeda Clinic are in red. It is not a bad idea for showing cleanliness and attention through the hospital.
A red cross with inlaid white directional signs marks the intersection of the building stand out very well, nobody will ignore the signage.
Signage in hospitals always serves a broad constituency including patients, visitors and staff. These groups have different needs and different wayfinding abilities. Both the two hospitals wayfinding design satisfy the need of customers and achieve hospital’s purpose.
References:
Per Mollerup (2005) Wayshowing: A guide to environmental signage principles&practices
Craig M.Berger (2005) Wayfinding: Designing and Implementing Graphic Navigational Systems
http://www.ndc.co.jp/hara/home_e/index.html
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